What if Starbucks Marketed Like a Church? A Parable.



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What if Starbucks Marketed Like a Church? A Parable.

so are you nervous cuz I haven't been to a coffee shop since I was a little girl unless you've been to a coffee shop I've been to one you see their bumper stickers to Drew so far away okay gets run back Julie's jump to think I can't remember exactly now people people don't just drink your coffee today let it fill you let it inspire you trying to americana a mocha latte even a cappuccino with its rich and satisfying body now I want to remind everyone don't forget our goal of converting 500 people to coffee remember bring your non coffee drinking friends with you drag them here if you have to buy Mosconi even just get them here because remember coffee is good you feel we're the best kept secret in coffee shops last year alone we had 75 new coffee drinkers 75 new customers we're not like those guys down the street that water their product down we serve nothing but 100 percent pure coffee coffee is so important in everyday life it's more important than air hey how you doing neighbor for you today I think I just want some coffee you've never been here before have you mmm um excuse me if this is your first time visiting with us would you go ahead and raise your hands we would love to welcome you Rafe you later huh da Beluga we would love to get some information about you so we can follow up with you if you could go ahead and fill those out we'll be able to get things started oh and when you bring those back to us we'll have a special gift just for you we just want some coffee you can just go and sit right over there to fill those out and be great thank you what could they possibly what eles in here you know some people go skydiving I serve people coffee to rush I love it I put my heart and soul into that coffee now there's nothing like seeing somebody take a sip of coffee for the first time in their life we get a lot of visitors coming through not always do they come back but deep down inside I know it beans been planted some people just can't take the real stuff thank you barista mark it's so good to see everyone at the International anointed first Starbucks of the northern valley and I want to draw our attention to the tip jar this is real important I want to share with you something that happened to me when I was just a new coffee drinker right out of college I learned that I could combine giving to my barista with my coffee and this is the result I found out that when I gave my coffee came back to me pressed down shaken together and running out all over and I was a changed man it's because the word joy Jo I means Java others and you and when you include the other thinking about National Coffee Day National Coffee Day is coming up you know it's always a big day for us but this is what I'm going to do I'm gonna send out a direct mailer and I'm sure our attendance is going to more than double and it's going to change everything and then in two weeks we're gonna be summation coffee great to the homeless you're not gonna want to just that what can I get you today I think I just want some coffee okay that'll be three ninety-eight oh hey what did you want to drink nothing I can't find the restroom anywhere let's just get out of here and there you are sir thank you oh I almost forgot there's special gift for being a first-time visitor thank you may your day be filled with gaudy so so we'll see you next week right yeah all right you you